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Campaign Management System

Product Designer (Contact me to know more about this project.)
Project Overview
Smaato is Digital Ad Tech Platform offers a free ad server and monetization solution. Smaato connects publishers with marketers to engage audiences around the world and on every device. Smaato is not creating new tool but adding a new feature into their existing platform SPX and SDX where both Publisher and Advertisers can create a campaign for their products.
My Contributions
Is to connect industry experts to understand the market need for the advertise industry. Connecting advertisers and also publishers to gather information about their requirement through the platform. Also, to understand what are their current way of doing campaign for their product into the market. Creating concept design and test with users.
Problem Statement
All the platform that Smaato have doesn't provide self-serve to advertisers to create a campaigns.

Competitor Analysis
Facebook Ads manager LinkedIn Campaign manager Understanding of the user flow for creating a campaign. Analyse the report.

Create a MVP design Created a design using sketch tool.

Prototype
Prototype created using InVision.

Usability testing - (Can user use my design)
Moderated testing done via zoom call.

Iterate Iterate the process until the users and technical team are happy with designs and the flow.
Smaato
Product Designer
Mar 2021 — Mar 2022